The journey from The Sports Channel to Sky Sports, United Kingdom and Irelands premier sports channel.

Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been instrumental for making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992 betting expert.

Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel in the beginning. Sports programs were transmitted occasionally from this channel but instead of launching a sports channel of their very own, Sky Television chose to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.

British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.

Sky Sports soon developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system that was encrypted through the Video Crypt system. Though Sky Sports started out by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports became the most popular sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for the duration of five years.

Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The look of this news channel was revamped in the year 2007. This was just in time with the football season. Although the main structure of presentation was maintained, the colour displays of the information box, the ticker towards the bottom on the screen and also the breaking news ticker were changed. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format continued to be at a 4:3 and did not get upgraded on the Widescreen 16:9 formats go to my site.

Till date Sky Sports is associated more with football than with every other sports. It’s perhaps because of this reason why this channel does have a tendency to suffer from some loss in viewership throughout the summers when no football is played.