Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially Spessart News. Sports programs were transmitted sometimes by this channel but rather than introducing a sports channel of their very own, Sky Television made a decision to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television announced a merger in 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports soon turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system that was encrypted through the Video Crypt system. Though Sky Sports began by airing sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most popular sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of 5 years.
Sky Sports also manages Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The look of this news channel was revamped during 2007. This was just in time with the football season. Though the main structure of presentation was maintained, the colour displays of the information box, the ticker at the bottom of the screen and also the breaking news ticker were changed www.sportfanatick.com. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format remained at a 4:3 and failed to get up-graded on the Widescreen 16:9 formats.
Till date Sky Sports is associated more with football compared to any other sports. It is perhaps because of this reason that this channel does tend to suffer from some loss in viewership during the summers when no football is played.